1st interview with Pixel 14/2/2012


Interview 1

Julia Bac (Amsterdam) and Pixel (São Paulo) via Skype

Would you explain a little bit of your project proposal for the residency?

I like to work with “collaborative projects”, where people can participate actively in the project. Initially, I sent the proposal of working on Jandig for the residency.  The organizers saw some similarities between our projects and suggested that we could combine them into one single project.

What do you mean with the term “collaborative project”?

In this context, collaborative projects are open to interference. In Jandig, the collaboration is done through the development of the project and the application. The planning and development of the project was done by people interested in the project proposal and had the will to develop it. This group of people developed the website (http://memelab.com.br/jandig), the software (https://market.android.com/details?id=com.memelab.jandig) and an open call for digital objects. The open call gathered approximately 40 objects. 10 of them were selected and from that were made specific AR markers to each object.

This project can be presented in different ways, depending on the interference of the public. Anyone can access the website, download and print the markers, also the software is available online (including the code). This makes it possible for the ones that are interested to download the content and create an application of the project in a specific context. The markers can be displayed anywhere. They were displayed in a few neighborhoods in São Paulo, and for example at the event Campus Party 2012, we distributed stamps, stickers and T-shirts as markers, in a way that people could choose how they could appropriate and present the project.

One time I was giving a talk about the Jandig project and there was a woman in the audience that collaborated to the project sending one artwork. She said that she liked the idea of having artworks spread in different contexts, not only in front of her computer inside her house.

Would you comment on the images that are displayed at the Jandig website?

Those images were sent through the public call and selected to be part of the project, so there was a kind of curatorship. Because every artwork has a marker, what we see on the website are the artworks and the markers.

Briefly, can you tell how technically this project works?

We developed a program that you can download and then there are “markers”, such as stamps or stickers for example, in which the AR can be accessible. Each marker is related to an artwork that was sent to us. The result is an exhibition, but in a different context, than a galley or museum, for example.

You talked for the first time with the other artist from The Netherlands. What was your first impression and what are your expectations for working together?

I think I will learn a lot working together with Sander. It is also a chance to get to know a different culture and elaborate a project in another country, this is something important for me right now. When we spoke, it was nice to know what he was working on and also the fact that I developed a AR project in which people can download the software before accessing the AR. The way Sander work you need to have Internet access, this is a significant technical difference between our projects. Now we are going to elaborate something combining these two ideas and we will try to create something together.

Did you know about Sander’s work before this residency project?

When I was researching for the Jandig project I saw a guerilla action using AR at the Moma. I didn’t know Sander was part of that project, but when I was talking to Gisela, (one of the organizers of this residency project in Brazil), she told me that he was part of it and I thought was an interesting coincidence.

How come you started to be interested in Augmented Reality?

What triggers me is the fact that augmented reality can be taken to different places, not just inside your house on the computer screen, but on the streets, or anywhere.

My first work with AR was using the game PONG from the 70s and I enjoyed to work with that and decided to explore more.

What are your plans now, before you arrive in The Netherlands?

I think that I will still have a talk with Sander before I leave to The Netherlands. But I think I will start working more intensively when I arrive, on the 28th of February. But for now I am really anxious in going to The Netherlands and also try to be away from all the things I am involved here in Brazil, will be a great challenge. I will try to be really “disconnect” so I can focus on my work over there.

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