01-01-2005door Bart Rutten
Since 1978 the Netherlands Media Art Institute, previously known as MonteVideo, has promoted the dissemination of, and reflection on media art and video art. As well as organizing exhibitions and administering and circulating a large collection of video art, there is Artlab, where artists are invited to develop projects for or with internet. Among these are also the latest developments in the field of making video art accessible through internet. Before going into this in more detail, I would first like to sketch an historical framework which, hopefully, will help explain the choices which are being made.
The historical developments I will outline are closely related to one another and their causes and effects are interconnected. But I would first want to devote a short analysis to four themes which can define a further vantage point. In doing so, I apologize in advance for the absence of hard figures, but I am assuming that most of my listeners or readers will recognize themselves in this sketch of developments. After all, being involved with art institutions you also plot your course through the analysis of these tendencies, without having the time and means to perform academic investigations in the field.
I would, however, want to share with you a quote from the book Remediation: Understanding New Media, by D. Bolter and R. Grusin (MIT Press, 1999), which to my mind says a lot about the problem we are now facing, of the differing interests of the audience and provider:
'What is new about new media comes from the particular ways in which they refashion older media and the ways in which older media refashion themselves to answer the challenges of the media.'