High Definition

13 - 15 December 2012 Location: BCC, Bilderdijkstraat 91, 1053 KM Amsterdam Opening: Thursday 13th December 19:00 - 21:00

High Definition

13 - 15 December 2012
Location: BCC
Bilderdijkstraat 91, 1053 KM Amsterdam
Opening: Thursday 13th December 19:00 - 21:00

Join us for ProsumeThis!, a cultural consumption spree at the electronics shop BCC on the Bilderdijkstraat in Amsterdam. Works from the collection of the Netherlands Media Art Institute (NIMk) and others will be displayed on all the television screens in the store.

The show opens on Thursday the 13th of December and runs until the 15th of December 2012, during the regular opening hours of BCC. NIMk is in the process of closing its location at the Keizersgracht. Meanwhile, the electronics store will display video and net art that addresses some of the questions surrounding culture and commerce.

The term "High definition", has no specific meaning other than describing a resolution that is "higher than the usual standard". More scan lines, more pixels and more parts that make up the whole. Fetishizing quantity and equating it with quality has become a ubiquitous evaluation strategy. Technology is becoming bigger, brighter, sharper and faster. More really is better and consequently, better is ‘more good’. Superlatives belong to an infinite realm. Rhetorical questions are for cowards - and consistency is the hobgoblin of small minds.

Save yourself rich! The more you spend on one side - the larger the mountain grows on the other.
Make a purchase or pursue a refund! Just don't hesitate.
Get something you didn't ask for in return.
Look around or away - but don't close your eyes.

This edition of ProsumeThis! takes place in the context of Yes we're open, NIMk’s final exhibition, which touched upon issues of open and eventually closed systems in art and contemporary society. It was made possible thanks to the support of the Amsterdam Fund for the Arts (AFK).

Curated by Jonas Lund and Anika Schwarzlose.
With thanks to BCC Amsterdam West

Opening Hours BCC:
Monday 13:00 - 18:00, Tuesday 09:30 - 18:00, Wednesday 09:30 - 18:00, Thursday 09:30 - 21:00, Friday 09:30 - 18:00, Saturday 09:30 - 17:00, Closed on Sunday.