From 15-07-2009 until 19-07-2009
Powered Art and Fashion Design A program by the Netherlands Media Art Institute in collaboration with 5-days off festival
‘Wearable Technology – Powered Art and Fashion Design’ presented latest developments in the area of technologically augmented clothing. The program crossed the disciplines of fashion design, performance art, wearable computing and interaction design. The selected pieces envisioned a future in which our second skin, our clothes, become relevant element in our social life, in our communication and interaction with others. This is achieved by embedding electronics seamlessly into the textiles. After the miniaturisation of processors, sensors and batteries designers can now use these to create expressive and performative garments beyond the everyday experience. And whilst artists use the same technologies, their pieces have a different objective – they visualise the density of our highly technical world and the invisible flood of data surrounding us. The program was designed around the idea of demonstration and knowledge transfer. The Netherlands Media Art Institute hosted the exhibition and the designers’ and artists’ talks. Almost all artists and designers were present in Amsterdam during the festival and give insight into their practice in the forrm of moderated talks.
Sabine Seymour, author of the book
‘Fashionable Technology’, and expert in the field of wearables contributed with an illustrative lecture.
The performative and expressive nature of the pieces were demonstrated at the opening at Melkweg. Models worn the high-tech clothes and accessories in a live show and gave the audience the opportunity to explore and experience the designs. The program mirrored the current design and art scene engaged in wearable technology. The inspiring selection comprised by curator
Susanne Jaschko was developed and produced in the Netherlands and in other European countries, as well as North America.
It showcased work by: Laura Beloff (FI) / Erich Berger (AT) / Elina Mitrunen (FI), Elena Corchero (ES), Margarete Jahrmann (AT), Sarah Kettley (UK), Di Mainstone (UK), Barbara Layne (CA), Stijn Ossevoort (NL), Marina Toeters (NL), Markus Kison (DE), Casey Reas / Cait Reas (US), Joanna Berzowska (CA), Danielle Wilde (AU), Mauro Arrighi (IT) / Anika Hirt (DE) / Onur Sonmez (TR), Anja Hertenberger (DE) / Barbara Pais (PT) / Danielle Roberts (NL), Nicky Assmann (NL). Next to wearables by artists and designers, the exhibition features work by artist Boris Tellegen (NL).
Curated by Susanne Jaschko, curatorial assistance: Elena Pérez Hernández
Programme
July 15
Location: Melkweg Max
Start: 20:00
Opening show of ‘Wearable Technology – Powered Art and Fashion Design’ with performances and demonstrations
July 16
Location: Netherlands Media Art Institute
11:00 – 19:30 Exhibition ‘Wearable Technology – Powered Art and Fashion Design’
19:30 Lecture by Sabine Seymour, author of Fashionable Technology
20.15 – 21.30 Talks by participating artists and designers:
Di Mainstone (UK): ShareWear
Marc Beaulieu and Di Mainstone (CA/UK): Skorpions
Nicky Assmann (NL): Circuit Dress
Mauro Arrighi (IT): DADAgear
July 17
Location: Netherlands Media Art Institute
11:00 – 19:30 Exhibition
19:30 – 21:00 Talks by participating artists and designers:
Barbara Layne (US): Jacket Antics and Tornado Dress
Markus Kison (DE): Vanity Ring
Marina Toeters (NL): Triangled Coat and Huggy Care
Sarah Kettley (UK): Stille and Speckled Jewellery
July 18
Location: Netherlands Media Art Institute
11:00 – 16:00 and 18 – 21:00 Exhibition
16:00 – 18:00 Talks by participating artists and designers:
Stijn Ossevoort (NL): Flare and Perfume Jewellery Pieces
Elena Corchero (ES/UK): Solar Vintage
Anja Hertenberger (DE) / Barbara Pais (PT) / Danielle Roberts (NL) e-Pressed
Danielle Wilde (AU): hipDrawing
July 19
Location: Netherlands Media Art Institute
11:00 – 20:00 Exhibition
Come and try some of the pieces on!
Visitors information:
More information 5 days off: www.5daysoff.nl
Thanks to:
Mondriaan Foundation
Barbara Layne (CA)
